Reading Doing the Compossible on stereotypes: here and, rather more hearteningly, here, I was thinking about the whole subject of marketing and sexual stereotyping in books. Like Emily, this is something that greatly exercises me. That every book aimed at women has to have a pink cover. That every book aimed at men or boys has to be written by a man or have an androgynously-named author, preferably with some mysterious non-gender-specific (in other words not female-sounding) initials - Otherwise, we are told, the blokes won't buy.
I usually get pretty indignant about all this stuff except recently I found myself on the other side of the fence. On Vulpes we have been putting together a "Mothers' Day Gift list". Now, part of me quite likes this idea - being topical, being searchable, introducing ideas to people who might not otherwise have thought of them...But that's the whole problem. Because what does constitute a good "Mothers' Day List" and if it wanders too far off the gender-stereotyped beaten track, does it continue to make any sense as an idea at all?
Obviously the favoured theme is Women's Fiction. Most mothers, after all, are mothers. That is one thing we can count on them having in common. Therefore books about family relationships, mothers and daughters etc, would seem to be a safe bet. But then, I start to look at the list and think - but who are these generic mothers we are talking to? Where is my mother on that list? My mother never reads about relationships. She likes politics, or history, novels about the second world war and non-fiction books about the holocaust. (Hmm, interesting Mother's Day List shaping up here.) She likes detective novels, books that reveal something about other cultures, or books of sudoku puzzles.
But then my mum isn't a typical mum, I think to myself proudly. Then I think of all my friends mums. It turns out none of them are typical mums either. What the hell IS a typical mum? Where have I got this "typical mum" sexist notion from?
So what do I add to the list? Politics, I think. The scripts of "Yes Minister" and "Yes Prime Minister". Hilarious whatever your political persuasion. Even Mrs Thatcher liked them. After all, she was a mother. (Gulp)
But can I really suggest a load of comedy scripts for a Mother's Day Book List?
Try again. Detective fiction. Sara Paretski. Strong woman character kicking ass on the mean streets of Chicago. Too young? But who is to say a mother is necessarily old? And who is to say an older mother wouldn't love Sara Paretski anyway? And who is to say any Mum wouldn't enjoy any book whoever it is aimed at? It seems to me that women made up a substantial part of the readership for Harry Potter. And yet who cared about them - all anyone talked about was the importance of appealing to boys.
Sigh. I am slowly turning into my own worst sexist nightmare. Maybe we shouldn't do these themed lists at all. Maybe we should never group stuff together. Maybe we should say "hey we are all individuals!" ("We ARE all individuals!") "Read what you want. Don't ask me what your mother might like! Now...Fuck off!"
But that might sound a bit unfriendly for a Mothers' Day message.
Hopefully there are so many of us on Vulpes and we are so different, that perhaps it does not matter too much at the end of the day. After all, some nice commenter said they particularly liked our recent post on Valentine gifts (another ideological nightmare) because the choices were so "unusual". Perhaps "unusual" can be our new USP.
So, in the end, I just bit the bullet and suggested something I liked. And that Mum liked too. Which then turned out to be out of print. (Boo!) Allowing me to comfort myself with the thought that my choice, therefore, was truly original and unlikely to be reproduced on Mothers' Day lists elsewhere (yay!).
What did I choose? I'm afraid you'll just have to go and look at the list on Vulpes.
(Ok, I didn't say it was going to be really way out - like "100 sexual positions for the over 60s" or anything, did I? Actually I really wish I had thought of that now...)

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